About

Five years to figure it out. One year to build it.

Ignition builds AI agents that take over manual sales and collections work for small and medium businesses across Europe and Brazil.

Read our story

Our story

How Ignition started, what changed, and where we are today.

Ignition didn't start in 2026 — it started in 2021. The name and the country changed. The obsession didn't: helping businesses sell more without growing the team.

The first version was called FML, founded in Portugal at the end of 2021. Back then, the bet was on digital marketing — campaigns, content, paid traffic. The goal was always the same: make small and medium businesses sell more. The tooling was different. The lessons were the same.

By 2025, it was clear the playing field had shifted. AI had stopped being a buzzword and started being a worker — capable of qualifying leads, replying to clients, recovering overdue payments, and handling work that used to require full-time hires. We made a deliberate decision: rebrand, relocate, and rebuild around AI.

In February 2026, the company was officially incorporated as Ignition Sales Force Outsourcing LLC. We opened the doors with two clients already signed and have been building since.

Today we serve clients across four countries — Brazil, Portugal, Spain, and China — with a fifth, Italy, currently in negotiation. The work is global, the team is small, and every implementation replaces a manual process with an AI agent that runs around the clock — wherever the client is.

Mission · Vision · Values

What we do, where we're going, and how we work.

M

Mission

Help small and medium businesses sell more and recover more — without hiring more.

Every AI agent we build replaces a process that used to require human time, training, or payroll. The result is the same work, done faster, around the clock, at a fraction of the cost.

V

Vision

A world where SMEs compete with the operational scale of much larger companies.

We believe AI is the great equalizer for small business. The same tools that used to be reserved for enterprise are now affordable, deployable in days, and ready to run a sales floor or a collections desk on their own.

V

Values

Honest results. Small team. Real work.

We don't inflate numbers, don't promise what we haven't built, and don't grow the team faster than the work demands. Every implementation is handled by the founders. Every client talks directly to whoever is building the solution.

The journey

Key milestones, in order. Updated as the company grows.

In progress

Expanding into Italy

Negotiations underway with our first Italian client. Once closed, Italy becomes our fifth active market.

2026

Operating across four countries

Active implementations in Brazil, Portugal, Spain, and China. AI agents running production workloads in sales prospecting, customer service, and debt recovery.

February 2026

Ignition LLC officially incorporated

The company is officially registered as Ignition Sales Force Outsourcing LLC. We open our doors with two clients already signed.

2025

Strategic pivot to AI

After years building digital marketing campaigns, we make a deliberate decision: rebrand, relocate, and rebuild the company around AI agents that perform real work — not just generate leads.

2021

Founded as FML in Portugal

The company starts in Portugal at the end of 2021 under the name FML, focused on digital marketing for sales growth. The mission is already there: help small businesses sell more.

Want to work with us?

We're a small team. Every conversation starts directly with the founders.

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